Slapping the enthusiast

Apparently, BMW claims www.mtorque.co.uk  was being used for commercial purposes, which is absurd considering the site owners did nothing more than host forums teeming with BWM M enthusiasts, owners, and suppliers of after-market services.

As an owner of an E46 M3, we really are flabbergasted that in this day and age of brands seeking to dialogue with their customers, and a lot of chat about consumers owning the brands they buy from, the fact that a brand like BMW would seek to shut down a forum crawling with its most passionate consumers isn’t insulting, it’s downright suicidal! Why? WHY?!

We cannot count the number of hours spent on this forum, watching the heated debates about styling, performance, modifications, tires, brakes, race tracks, videos and everything else related to the pleasure of being part of the BMW Motorsport community. It’s no exaggeration to state that this forum was the pinnacle of passion for English-language BMW M-owners. And like any pursuit of passion and excellence, it was all-consuming and highly addictive. Why else would we spend €10,000 modifying our trusty steed, if we did not feel we could trust the knowledge www.mtorque.co.uk contained?

The fury rages, the sadnness engulfs us and we ask for a moment of silence to remember this truly excellent site.

And as for BMW? Game on, you bullies…

3 Responses to “Slapping the enthusiast”

• 

  The Prodigal Fool

  29 September 2009

  Stop kidding around. Everyone knows you actually rather enjoy a good slapping.

  Reply

• 

  Straight-Six

  29 September 2009

  From a high-heeled, barbed wire and leather-clad Bavarian dominatrix, sure! But not the chipmunks at BMW after the tens of thousands I’ve spent on their product, dammit…

  Reply

• 

  Straight-Six

  22 October 2009

  Folks,

  Very pleased indeed to let you know that mtorque is now back online. Turns our BMW may have something rattling around upstairs after all…

  Reply

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