Bond and Rolex: The story of a tumultuous but long-lasting love affair
By The Prodigal Fool, published on 4 November 2009
These two greats of their respective worlds first met in the 50s and have been seeing each other off and on ever since.
Of late, Bond has been seen out in public with another: Omega. But the man who currently plays him has the good taste to stay faithful on his own time.
We don’t know the answers to any of these questions but if you’re as picky as us, you’ll want to check out two recent articles over on JamesList about Bond, Rolex and Daniel Craig.
The first is a good recap of Craig’s personal watch choices, including a modified Submariner from Project X Designs called the PXD SS1. This is effectively a modern Submariner that has been modified to make it look like the watch that Connery wore in Goldfinger. The most obvious modification is the removal of the crown guards.
The second is a little history lesson in how Rolex first became associated with Bond and the reasons for the Omega dalliance.
Great reading both. Let us know what you think in the comments.
Bond and Rolex: The story of a tumultuous but long-lasting love affair
Those of us who are nuts about movies and watches can debate the relationship between Bond and Rolex for days. These two greats of their respective worlds first met in the 50s and have been seeing each other off and on ever since. Of late, Bond has been seen out in public with another: Omega. [...]
4 Responses to “Bond and Rolex: The story of a tumultuous but long-lasting love affair”
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Dell
Many thanks for spending the time to leave such extensive – and very interesting – comments. You’ve turned what was just a short blog post to highlight some interesting coverage we’d read elsewhere into a really insightful piece.
For those of you who missed it in Dell’s comment, the link to his site is: http://www.JamesBondWatches.com It’s a great resource for anyone interested in the movies’ greatest spy and his choice of timepieces.
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A celebration of 007: Bond Week « The Prodigal Guide
2 August 2010
[...] back to watches because 007 has had nearly as many of them as women in his time. (We said nearly!) His love affair with Rolex and Omega is well-documented, but what of the other brands that have adorned Bond’s wrist over the [...]
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[...] discussed Bond’s love affair with the Rolex Submariner and his frequent infidelities with all sorts of other brands, but if you were around these parts [...]
Dell Deaton, jbw007.com
4 November 2009
Quite a bit of range in this Blog here today. Following are my thoughts.
The first reference to Rolex via Bond through the publication of “Live and Let Die” was no more than name-dropping by Ian Fleming, intended to add a dash of reality to anchor the emerging fantasy of his thriller-novels. Rolex didn’t appear again until seven (ironic?) years later, as a pejorative (ie, horology to characterize a villain), in “Thunderball.”
Then, as I wrote for “WatchTime” magazine this past February, it was when James Bond became big-screen flesh-and-blood that the 007 Rolex became associated with tangible reality. And it wasn’t any Submariner model. As a matter of fact, in my follow up article for the June “NAWCC Bulletin,” I detail what I believe to be Mr. Fleming’s informed and purposeful rejection of that diver’s watch as any sort of personal choice for his secret agent from MI6.
This forced and motivated the selection of a specific Rolex. That Rolex was a model 1016 Explorer, produced in 1960 and acquired by the author some time later.
Now, although Ian Fleming himself predicted an end to the Cold War (which is one of the reasons he created “SPECTRE,” to serve as a timeless adversary), that fall didn’t actually come until decades had passed. Timothy Dalton as Bond wore the last Rolex, a Submariner Date, in “Licence to Kill.” Then litigation and other issues stalled production of the next feature, which would be “GoldenEye.” With that, Pierce Brosnan became Bond.
Would the character still be relevant, and, more importantly, draw theater audiences, with no Soviet Union to battle?
Among the many strategic changes that were made to ensure that it would, Omega was selected as watch supplier. Sure, there was something in this for the film production. But Omega is to be greatly admired for standing up and demonstrating its faith in taking a risk on what was not at all as certain a franchise as what was off-and-running again when “Casino Royale” was allowed the risk of re-booting things to the beginning.
As for Daniel Craig and his personal interest in James Bond watches, I believe it was my Blog that first substantively raised this question with a quote from his having acquired a vintage Rolex Submariner precisely because of its supposed “Goldfinger” connection (by type of model: It was not the actual piece worn by Sean Connery in the film).
It may not be possible to say “if” he’d be collecting Rolex models were it not for Bond, and perhaps, Bond-income. But it’s reasonably certain that the degree to which he’d be in a position to finance such a collection, at this point in his life, would probably be different.
Thank you for considering this feedback.
Dell Deaton
Author, http://www.jamesbondwatches.com
Guest Curator, “Bond Watches, James Bond Watches”
(NAWCC exhibit, June 2010 – May 2011)