Comments on: Why brand heritage alone won’t save you http://www.theprodigalguide.com/2009/11/16/why-brand-heritage-alone-wont-save-you/?utm_source=rss&utm_medium=rss&utm_campaign=why-brand-heritage-alone-wont-save-you Tue, 07 Feb 2012 18:25:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Dell Deaton, jbw007.com http://www.theprodigalguide.com/2009/11/16/why-brand-heritage-alone-wont-save-you/#comment-3274 Dell Deaton, jbw007.com Mon, 30 Nov 2009 13:51:24 +0000 http://theprodigalguide.com/?p=1777#comment-3274 It would, I suppose, be wrong of me to respond to this entry of interest without noting that James Bond chose Audi for his car in "Licence to Kill." And what a great, true-to-the-original-Fleming-007 we should appreciate Timothy Dalton to have been. Oh, my: We're talking brands already. Branding Bond, James Bond. Inherent in the Blog you've written here, PF, is perhaps the key reason for branding: Elbow room. It allows a manufacturer to move by momentum through periods where it can deliver nothing more. Or where it does not offer more perhaps by choice. Think "Craftsmen" tools from Sears: Are they what we think them to be, or do we fancy them because grandfather spoke so fondly of their virtues when we sat at his knee? Sorry you had this experience. Even sorrier that it's seemingly more the norm. But at least you got their in style, Dalton-Bond style, via your Audi. Dell Deaton www.jamesbondwatches.com http://twitter.com/bondbranding It would, I suppose, be wrong of me to respond to this entry of interest without noting that James Bond chose Audi for his car in “Licence to Kill.” And what a great, true-to-the-original-Fleming-007 we should appreciate Timothy Dalton to have been.

Oh, my: We’re talking brands already. Branding Bond, James Bond.

Inherent in the Blog you’ve written here, PF, is perhaps the key reason for branding: Elbow room. It allows a manufacturer to move by momentum through periods where it can deliver nothing more. Or where it does not offer more perhaps by choice. Think “Craftsmen” tools from Sears: Are they what we think them to be, or do we fancy them because grandfather spoke so fondly of their virtues when we sat at his knee?

Sorry you had this experience. Even sorrier that it’s seemingly more the norm. But at least you got their in style, Dalton-Bond style, via your Audi.

Dell Deaton
http://www.jamesbondwatches.com
http://twitter.com/bondbranding

]]> By: The Prodigal Fool http://www.theprodigalguide.com/2009/11/16/why-brand-heritage-alone-wont-save-you/#comment-3273 The Prodigal Fool Mon, 16 Nov 2009 14:32:03 +0000 http://theprodigalguide.com/?p=1777#comment-3273 Ironic indeed that we chose the Audi S4 to get us to this event in speed and comfort. Audi: now there's a brand that knows how to innovate and stay relevant. Ironic indeed that we chose the Audi S4 to get us to this event in speed and comfort. Audi: now there’s a brand that knows how to innovate and stay relevant.

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