Comments on: Now it’s Audi’s turn to send us to sleep: The new Audi A8 http://www.theprodigalguide.com/2009/12/02/now-its-audis-turn-to-send-us-to-sleep-the-new-audi-a8/?utm_source=rss&utm_medium=rss&utm_campaign=now-its-audis-turn-to-send-us-to-sleep-the-new-audi-a8 Tue, 07 Feb 2012 18:25:25 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: When gadgets and cars collide: The new Audi A8 « The Prodigal Guide http://www.theprodigalguide.com/2009/12/02/now-its-audis-turn-to-send-us-to-sleep-the-new-audi-a8/#comment-3320 When gadgets and cars collide: The new Audi A8 « The Prodigal Guide Thu, 17 Dec 2009 20:27:08 +0000 http://theprodigalguide.com/?p=1879#comment-3320 [...] Audi’s new A8 simply can’t help but tickle your fancy. Sure, it’s no secret that we’re disappointed by the way it looks but as further details emerge about Audi’s upcoming uber-saloon, we can’t help but [...] [...] Audi’s new A8 simply can’t help but tickle your fancy. Sure, it’s no secret that we’re disappointed by the way it looks but as further details emerge about Audi’s upcoming uber-saloon, we can’t help but [...]

]]> By: Straight-Six http://www.theprodigalguide.com/2009/12/02/now-its-audis-turn-to-send-us-to-sleep-the-new-audi-a8/#comment-3319 Straight-Six Mon, 07 Dec 2009 10:39:27 +0000 http://theprodigalguide.com/?p=1879#comment-3319 This is a very tough segment indeed: the uber-saloon is beset by younger, more capable upstarts, becoming evermore archaic in the process. You used to communicate your wealth and status through the size of your asphalt barge, but this is no longer true. The previous generation A8 somehow carried a bright torch amongst its bloated unattractive peers that cowered and clanged in the dark. And in its S8 form it was hands-down the most understated and enticing sports saloon on the market. The V10 was simply a gift from the automotive gods above. So, what do Audi do? They poke two sticks in its eyes, jam it full of a sloping line of LEDs (are we the only ones fed up with their liberal application on every bloody car out there?!) and turn it into an A4 on steroids. The typical lack of German aesthetic creativity and innovation mean it's no wonder the new 5-series parallels this approach by aping the modest-looking 3-series. Who did it first? Does it even matter? The Prodigal Fool is polite enough to offer the respect you'd show your elders to the new A8. Us? We wouldn't let the bastard through the door... This is a very tough segment indeed: the uber-saloon is beset by younger, more capable upstarts, becoming evermore archaic in the process. You used to communicate your wealth and status through the size of your asphalt barge, but this is no longer true.

The previous generation A8 somehow carried a bright torch amongst its bloated unattractive peers that cowered and clanged in the dark. And in its S8 form it was hands-down the most understated and enticing sports saloon on the market. The V10 was simply a gift from the automotive gods above.

So, what do Audi do? They poke two sticks in its eyes, jam it full of a sloping line of LEDs (are we the only ones fed up with their liberal application on every bloody car out there?!) and turn it into an A4 on steroids.

The typical lack of German aesthetic creativity and innovation mean it’s no wonder the new 5-series parallels this approach by aping the modest-looking 3-series. Who did it first? Does it even matter?

The Prodigal Fool is polite enough to offer the respect you’d show your elders to the new A8. Us? We wouldn’t let the bastard through the door…

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