Why we love Apple: As usual Steve Jobs says it best
By The Prodigal Fool, published on 24 February 2010
Steve Jobs has been called arrogant and pretentious by his detractors. Many of them like to use the clip below from 1996 in which he talks about what he dislikes about Microsoft: he evokes type-setting and proportional fonts to illustrate how Redmond consistently fails to innovate.
The story goes that when he saw the footage he felt bad and called Bill Gates to apologise. But it was an apology like only Jobs knows how to deliver them: “I’m sorry I said you had no taste,” he told Gates “I shouldn’t have said that in public.” There was a pause. And then, he couldn’t help himself and added: “but it’s true, you have no taste. I just shouldn’t have said it in public.”
The thing is, while some see this as Jobs at the height of his pomposity, we think he perfectly captured what makes us love Apple. You see, if caring about how technology looks and feels as well as what it does makes Jobs arrogant and pretentious, then colour us the same.
Think for a minute how much poorer the world would be without Apple. These guys brought style – and yes, culture – to the world of consumer electronics. They made gadgets beautiful, turning them into objects of desire in their own right, things you want to have in your life. We’re not exaggerating when we say that, without Apple, we wouldn’t have the passion for technology that we have today.
The full video is after the break.There really are some wonderful quotes in there. Listen to Jobs as he says:
The only problem with Microsoft is they just have no taste. They have absolutely no taste
They don’t bring much culture into their product.
Proportionally-spaced fonts come from type-setting and beautiful books.
They really make third-rate products.
Apple, Steve Jobs, we love you.
Why we love Apple: As usual Steve Jobs says it best
Steve Jobs has been called arrogant and pretentious by his detractors. Many of them like to use the clip below from 1996 in which he talks about what he dislikes about Microsoft: he evokes type-setting and proportional fonts to illustrate how Redmond consistently fails to innovate. The story goes that when he saw the footage [...]
4 Responses to “Why we love Apple: As usual Steve Jobs says it best”
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John
24 February 2010
Steve had a great slide recently showing how Apple exists at the intersection of technology and liberal arts. This is what makes them different from the usual tech company.
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John – Thanks for the comment. Yes, you’re right, he used it at the launch of the iPad. A great way of positioning Apple and, as you say, a nice way of illustrating what genuinely makes them different from the rest of the tech companies out there.
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You guys just go right ahead and slam Microsoft…without them, there would be no Apple. Apple is for misguided hippies and you know that you hate their products and just keep buying them anyway. Apple should get out of the computer business completely and just concentrate on making entertainment-based appliances.
An apple computer is like a fancy and good looking Kazoo…anyone can grab one and play the Star Spangled Banner…sort of. The PC is not a Kazoo, it’s a violin and as such takes years to master. Your computer skills are your own problem. I’m in I.T. for a living and the truth is that I cannot do what I need to do with an Apple.
I’ll give Apple one thing…they make the prettiest GUI out there, other than that they’re nothing more than the Bang & Olufsen of the computer world. Nothing really all that wrong about B&O, but they DO NOT make High Fidelity gear, rather they make Mid Fidelity gear in a pretty package.
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Apple and Microsoft « A Man With A Ph.D.
24 February 2010
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