German firm to brew beer, make clothing called… “Fucking Hell”
By Straight-Six, published on 30 March 2010
Germany’s “Fucking Hell” rivals the formerly sizzling and provocative clothes brand De Puta Madre 69 (set up by a drug dealer…from his cell!) and is sure to go down a treat in the UK, where the cheap laughs and ties to an oft-used expression will have people guffawing into their glasses.
The surprising part is that the brand was able to get permission to use the name by the Trade Marks and Designs department within the EU’s Office for Harmonization in the Internal Market.
It turns out that “Hell” refers to a light ale in German, while Austria is blessed with the wonderful town of…well, you know! So, “Fucking Hell” could merely refer to an ale brewed in the Austrian town of the same name.
Except the town knows nothing about a new brewery. Yup, it turns out a coupla smart marketing execs in Germany have cooked this brand up all on their own for easy giggles and shock value – if we’re truly shocked by anything anymore, particularly drinks marketing.
And where does this leave the poor, abused town of Fucking? Well, they continue to replace stolen signs, resorting to industrial-strength constructions to dissuade us English-speakers from taking any more of them.
“Fucking Hell”, eh?
German firm to brew beer, make clothing called… “Fucking Hell”
Our two readers will know that we at The Prodigal Guide like a good drink, or eight, and the ribaldry that naturally ensues. This said, the drinks consumed are usually oozing such sophistication and suffocatingly self-conscious branding that we can’t help but bring the following new beer and clothing brand to your attention. Germany’s “Fucking [...]
