Silly name, great watch: The new Jaeger-LeCoultre Reverso Email
By The Prodigal Fool, published on 30 June 2011
Yes, you read that right, the latest model to join Jaeger-LeCoultre’s illustrious Reverso line has been christened the Email. What next? The Reverso Twitter? The Reverso DHL?
Yeah yeah, we know, email is French for enamel. And that’s apt because this very handsome Reverso comes with a gloriously bright blue enamel dial. But – seriously guys – in a global market where English is the common denominator, who thought this was a sensible name for a watch?
Anyway, let’s put our cheap jibes about the name to one side for a minute and look at this thing. Any Reverso is instantly recognisable and instantly a classic. The guys and girls in Le Sentier know it and they’re not about to stray too far from the honey pot. The Email retains the classic (‘golden ratio’) lines that all Reversos have enjoyed since the 1930s but in a large, more modern size. With its arabic numerals and bright blue dial, it’s more playful than the ultra-restrained and sophisticated 1931 Tribute but, to our eyes, it’s still absolutely beautiful.
Incidentally, if you’d like to hear more about the importance of the Reverso, its design and what makes it so pleasing, check out our Talking Hands on the Grande Reservo.
Inside the gorgeous body of the Email you’ll find Jaeger-LeCoultre’s mechanically-wound and well-regarded Calibre 822.
Oh and just one last thing: the Reverso Email is limited to 50 pieces worldwide. We can’t help wondering why so few? Problems with JLC’s spam filter perhaps? Sorry, we couldn’t resist…
Silly name, great watch: The new Jaeger-LeCoultre Reverso Email
Yes, you read that right, the latest model to join Jaeger-LeCoultre’s illustrious Reverso line has been christened the Email. What next? The Reverso Twitter? The Reverso DHL? The Email retains the classic (‘golden ration’) lines but in a large, modern size. With its arabic numerals and bright blue dial, it’s more playful than the ultra-restrained and sophisticated 1931 Tribute but, to our eyes, it’s still absolutely beautiful.
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4 Responses to “Silly name, great watch: The new Jaeger-LeCoultre Reverso Email”
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El Guapo
30 June 2011
Hey, if Apple’s tablet computer can survive and thrive with it’s unfortunate moniker, I think this’ll do just fine.
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El Guapo
30 June 2011
[[and if I can survive my unfortunate use of unnecessary apostrophes...]]
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The Word “Email” means “Enamel” in French, A much respected traditional craft by applying metallic oxide and baked in the oven with high temperature. The making of the enamel dial requires great skills and patience and in this case especially so as it is translucent on top of a guilloche metallic dial.
Straight-Six
30 June 2011
Playful and bold. I like it…