We love all manner of watches and brands. It would be foolish and short-sighted to wed oneself to a single watch brand, given the incredible diversity of design, mechanical innovation and the recent all-out assault by plucky newcomers on the ivory towers of Swiss stalwarts.
But if you gave us enough to drink, loosened our ties and jammed a .50 Desert Eagle against our left temple demanding we pick a single watch brand for the rest of our short lives, well, we might just say Jaeger-LeCoultre. Yeah, we probably would. And then we’d close our eyes and tell you to get on with it…
In extremis scenarios aside, the sheer breadth and depth of the Jaeger-LeCoultre catalogue, its graceful designs, the brand’s mechanical prowess and exquisitely maintained heritage and pedigree are, we humbly submit, without equal in the world of high-end watches.
Now, let us be clear: at present, there is no .50 pressed against our temple, and we have no intention of depriving ourselves of all the magnificence other brands offer (and we need their advertising euros…pronto!), as recent purchases by your editors so clearly show.
But we thought it might be helpful and fun to show you why we’d choose Jaeger-LeCoultre.
A recent trip to our good friends at Slaets in Antwerp saw us descend yet again into their cave of tick-tocking delights. And while we have a number of videos of the visit coming your way, we’d thought we’d warm you up with a few succulent pics.
You know, before we pull out the heater…
The drinks. The .50. The forced choice? Jaeger-LeCoultre
A recent trip to our good friends Slaets in Antwerp made a powerful case for why we love Jaeger-LeCoultre so much. Perhaps enough to marry the damned brand…?
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Duetto, Jaeger-LeCoultre, Jaeger-LeCoutre Reverso 1931, Master Compressor Chronograph Ceramic, Master Control, Master Control Geographic, Master Ultra Thin Moon, reverso, slaets, Slaets Antwerp
Eric (AKA Straight-Six) had a proper job as a journalist for Dow Jones before lowering himself gently into the warm, forgiving waters of The Guide. He’s our resident fanatic: he relished detailing his BMW M3 for two full days at a time before crashing it at Eau Rouge in the wet; he spends insane amounts on his home-cinema system and has thrown tens of thousands of euros at vintage Rolex sports watches. The little fool simply does not understand the concept of restraint or the meaning of excess. He also – following a legendary "heavy" lunch – once nibbled (yes, like little dogs do) a dear lady friend of ours.
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