Posts tagged with: IWC
What Time Is It, IWC?
This week, Jérome Pineau talks to a true horology gent: IWC’s forum moderator, Michael Friedberg. They cover the origins of the forum; IWC’s surprising success at digital and social media; what makes collectors tick; how to blend real and virtual events; IWC’s young CEO Georges Kern; the benefits of collector evangelism for a luxury watch brand; and female collectors. Check out the latest episode of What Time Is It? right here on The Prodigal Guide.
By Jérome Pineau, published on 1 July 2011
Antwerp’s Slaets welcomes us into its horological cave of delights
We talk watch. A whole lotta watch a whole lotta the time. Truth is, outside of our personal collections and the odd visit to a retailer or watch fair we – much like you, dear readers – have to satisfy ourselves with watch porn. A whole lot of it. Now, that’s all good stuff and [...]
By Straight-Six, published on 26 November 2010
The top five watch apps for iPhone
You’re reading The Prodigal Guide so we’re going to take a wild guess here: you like watches and you like gadgets. Well, what about watches on your gadgets? Of course, why not right? What’s not to like!? So today, we’d like to introduce you to the top five watch apps for the iPhone. The watch [...]
By The Prodigal Fool, published on 22 July 2010
Our shopping list for this week’s watch auction at Bonham’s
As we told you last week, the small selection of the Porsche watch collection that Bonham’s exhibited at SalonQP was enough to entice Straight-Six and The Prodigal Fool to clear the decks on 2 December. We pretty much decided in the taxi on the way back from the event that we had to be at [...]
By The Prodigal Fool, published on 30 November 2009
Just because: The IWC Aquatimer Automatic 2000
Just because we woke this morning to an email from our friend – and all too occasional commenter on this site – Matt raving about it, we thought we’d share the IWC Aquatimer Automatic 2000 with you. In his email, after calling it “lovely” Matt goes on to say finally, one that will stand the [...]
By The Prodigal Fool, published on 25 November 2009
Three ways to spend £1,200 on a vintage watch
The guys and girls at Byron Hamburger make a mighty fine hamburger; that much we’ve known for a while. What we didn’t know until recently was that someone on their team is also a bit of a watch fan. A couple of weeks ago, they sent us the following seemingly innocuous question over Twitter: “If [...]
By The Prodigal Fool, published on 14 November 2009
Just because: gratuitous shots of the IWC Pilot’s Watch Chrono
Just because The Guide was passing through Brussels today and remembered coming very close to buying an IWC Pilot’s Watch Chrono a few years ago at the airport there, we thought we’d post a few shots of this glorious watch. IWC is a funny old brand. On the one hand they make some of the [...]
By The Prodigal Fool, published on 20 February 2009
